Privacy policy
Lovfur operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience.
Lovfur is powered by Shopify, which enables us to provide our online store and related services to you.
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, make a purchase, upload customization details, or otherwise communicate with us.
Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you.
Depending on how you interact with Lovfur, we may collect or process the following types of personal information:
- Contact information, such as your name, email address, phone number, billing address, and shipping address.
- Order and transaction information, such as the products you view, add to cart, purchase, return, exchange, or cancel.
- Customization information, such as pet names, pet photos, pet videos, dates, custom messages, engraving details, design preferences, and other information you provide for personalized or custom-made products.
- Account information, such as your username, password, preferences, and saved settings if you create an account.
- Communication information, such as messages you send to us through email, contact forms, customer support, reviews, or other communication channels.
- Device and usage information, such as your IP address, browser type, device information, pages viewed, time spent on the website, referring pages, and how you interact with our website.
- Payment-related information, such as payment method, transaction details, payment confirmation, and billing information.
Payment information is processed securely by our payment providers, such as Shopify Payments, PayPal, credit card processors, or other available payment methods. Lovfur does not directly store your full payment card details.
How We Collect Personal Information
We may collect personal information from the following sources:
- Directly from you, when you place an order, create an account, upload customization details, contact us, subscribe to emails, or otherwise provide information to us.
- Automatically through our website, including through cookies, pixels, analytics tools, and similar technologies.
- From service providers, such as Shopify, payment processors, shipping providers, email marketing platforms, analytics providers, customer support tools, and fulfillment partners.
- From marketing and advertising partners, such as advertising platforms that help us measure and improve our marketing performance.
How We Use Your Personal Information
We may use your personal information for the following purposes:
Providing and Improving Our Services
We use your personal information to operate our store, process orders, confirm payments, arrange shipping, provide customer support, process returns or exchanges, and improve your shopping experience.
For personalized or custom-made products, we may use your customization information, including pet photos, pet videos, names, dates, messages, and design details, to create, prepare, review, or fulfill your custom order.
Order Fulfillment and Shipping
We use your name, contact information, shipping address, order details, and customization information to process, pack, ship, and deliver your order.
We may share necessary order and shipping information with fulfillment partners, warehouses, shipping carriers, and delivery service providers.
Customer Support
We use your information to respond to your questions, provide updates about your order, assist with returns or refunds, resolve issues, and communicate with you about your purchase.
Marketing and Advertising
Where permitted by law, we may use your information to send promotional emails, product updates, abandoned cart reminders, special offers, and other marketing communications.
We may also use cookies, pixels, and similar technologies to show relevant advertisements on platforms such as Facebook, Instagram, Google, TikTok, or other advertising channels.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails.
Security and Fraud Prevention
We use your information to help protect our website, detect and prevent fraud, verify transactions, maintain account security, and prevent unauthorized or illegal activity.
Legal and Compliance Purposes
We may use your information to comply with applicable laws, respond to lawful requests, enforce our terms and policies, resolve disputes, and protect our rights, property, customers, and business.
How We Disclose Personal Information
We may disclose your personal information to third parties when necessary to operate our business and provide our services. These may include:
- Shopify, which hosts and powers our online store.
- Payment processors, such as Shopify Payments, PayPal, credit card processors, or other payment providers.
- Shipping and fulfillment providers, including warehouses, logistics partners, and delivery carriers.
- Marketing and advertising partners, such as Meta, Google, TikTok, email marketing platforms, and advertising analytics providers.
- Customer support and technology providers, such as email platforms, review apps, analytics tools, upload tools, cloud storage providers, and website service providers.
- Professional service providers, such as legal, accounting, compliance, or security advisors.
- Authorities or legal parties, when required by law, legal process, or to protect our rights and safety.
- Business transfer parties, if we are involved in a merger, acquisition, restructuring, sale of assets, or similar business transaction.
We only share information that is reasonably necessary for these purposes.
Relationship With Shopify
Our store is hosted and powered by Shopify. Shopify collects and processes personal information about your access to and use of our store in order to provide services to us and to improve Shopify’s services.
Information you submit through our store may be transmitted to Shopify and processed by Shopify and its service providers, which may be located in countries other than where you live.
Shopify may also process personal information to provide enhanced features and services related to checkout, payments, fraud prevention, analytics, and personalized shopping experiences.
To learn more about how Shopify processes personal information, you can review Shopify’s Consumer Privacy Policy at:
https://www.shopify.com/legal/privacy/consumers
You may also visit Shopify’s Privacy Portal at:
Cookies and Similar Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, analyze website traffic, improve our services, support checkout functionality, and provide marketing and advertising.
These technologies may help us understand how visitors use our website, measure advertising performance, personalize content, and improve the shopping experience.
You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website, including checkout or account functionality.
Depending on where you live, you may also have the right to opt out of certain types of data sharing or targeted advertising. You may contact us at support@lovfur.com to exercise your privacy rights.
Third-Party Websites and Links
Our website may contain links to third-party websites, services, apps, or platforms. These third parties have their own privacy policies and practices.
We are not responsible for the privacy, security, accuracy, or content of third-party websites or services. We encourage you to review their privacy policies before providing personal information.
Children’s Privacy
Our website and services are not intended for children.
We do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us at support@lovfur.com so we can take appropriate steps to delete the information.
We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We retain personal information for as long as necessary to provide our services, fulfill orders, comply with legal obligations, resolve disputes, enforce our policies, prevent fraud, and maintain business records.
For custom orders, we may retain customization information, such as pet photos, pet videos, names, dates, messages, or design details, as needed to fulfill your order, provide customer support, process replacements or refunds, and comply with our business and legal obligations.
Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information. These rights may include:
- The right to access or know what personal information we hold about you.
- The right to request correction of inaccurate personal information.
- The right to request deletion of personal information.
- The right to request a copy of your personal information.
- The right to opt out of certain marketing communications.
- The right to opt out of certain data sharing or targeted advertising, where applicable.
- The right to restrict or object to certain processing, where applicable.
- The right to withdraw consent, where we rely on consent to process your information.
These rights may be subject to limitations under applicable law.
To exercise your rights, please contact us at:
We may need to verify your identity before processing your request. We will not discriminate against you for exercising your privacy rights.
Marketing Communications
If you subscribe to our marketing emails, we may send you promotional messages, product updates, special offers, reminders, or other marketing communications.
You may unsubscribe at any time by clicking the unsubscribe link in our emails.
Even if you opt out of marketing emails, we may still send you non-promotional messages, such as order confirmations, shipping updates, customer service replies, refund updates, or important policy notices.
International Transfers
We may transfer, store, and process your personal information outside the country where you live.
If you are located in the European Economic Area, the United Kingdom, or other regions with specific data transfer requirements, we will rely on appropriate safeguards where required by applicable law.
Complaints
If you have a complaint about how we process your personal information, please contact us first at:
Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, legal requirements, or privacy practices.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. Where required by law, we may provide additional notice.
Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:
Lovfur
ROOM 701 UNIT 108, 7/F, TOWER B
NEW MANDARIN PLAZA
14 SCIENCE MUSEUM ROAD
TSIM SHA TSIM
HONG KONG
For the purpose of applicable data protection laws, Lovfur is the data controller of your personal information.